Wholesale Flowers: Questions you Should Ask the Supplier
Every flower shop success often comes in many variables which basically includes customer service and marketing. Choosing the right wholesale flowers suppliers is another most important factor of the success of the flower shop business. Yes, you can spend a lot of money on your investment but without the right flowers it would still be hard to find the right customers. When your customers find that the flowers you are selling are actually suffering from stained petals and blotchy, then you would also expect that the flowers will not last at the end of the day and would simply die on your shelves. So finding the right wholesale flower supplier is one of the most important parts of your business that should have to take into consideration.
Is your supplier grow their own flowers?
It is always best that you find a wholesaler that has their own flower farm or may have a partner with flower farm. Once you find a supplier that has its own farm or may have a partner that owns a flower farm, the advantage is that you will be able to get the freshest flowers for your flower shop. Once you get the freshest flowers from a good wholesaler, it would also mean that you will get the freshest flower and that it will have a longer shelf life as compared to those flowers that comes from a cut flower supplier. When you find a supplier that grows their won flowers, it also removes the cost related to longer supply chains.
Does the supplier grows a wide variety of flowers?
Most often, customers pick flowers according to season occasion and budget just to name a few. When you have a wide variety of flowers for your customers to choose, it also creates a wider chances repeat clients. Having several suppliers for your shop may not be very confusing but also it can be very time consuming especially when you do your inventory. Choosing a supplier that can provide not just a wide variety of flowers but also variety of colors will simplify your business operations.
If you are a long time wedding planner, you know that the brides do not just settle for roses even if there are other colors available other than the common red and white. Brides wanted to make their wedding more unique so they choose to add flowers that are not common such as the birds of paradise, heliconias, campanulas and even wild flowers. If you have a good supplier that is able to provide you these types of flowers, then this will truly jump start your business as it will be on the top of the lists on every bride and wedding planners lists.
Source: wholesale florist phoenix